Job Purpose:
To initiate and drive through the sales process for selling delegates places and sponsorship to potential clients, through defined, objective driven activity based plans in order to achieve pre-determined revenue and profit targets whilst ensuring relationships are built with new and existing customers. Gain competence in all aspects of the sales process including urgency, sales pitch creation, qualifying the right prospects, time management, handling objections, reaching decision makers and closing.

Key Performance Indicators:
• Achievement of sales revenue / event targets – sponsorship
• Achievement of sales revenue / event targets – delegate sales
• No of calls made per day per event
• Effective use of the Database Management System
• Time of call duration (measured against pre determined criteria)
• Effective coordination with the marketing and conference production teams
• Growth of existing events by generating new ideas

Main Tasks & Responsibilities

Sales
• Drive growth through the achievement of sales revenue / profit targets – sponsorship and delegate sales
• Build strong relationships with current and potential clients both pre and post event
• Effectively convert inquiries into sales

General
• Continually monitor and research the market
• Identify competitive events where appropriate
• Database clean and build
• Completion of weekly sales reports
• Perform any other duties commensurate with the grade and level of responsibility

Registration
• Registration of all delegates
• Ensure collection of payments by regular communication and coordination with the
Accounts department

Person Specification

Minimum Education Level Required:
• Educated to high school certificate standard or equivalent

Background Knowledge and Experience

Essential
• 2 years in a business environment
• Minimum of 1 year sales experience
• Computer literate and proficient in the use of Microsoft Word and Excel
• Speaks clearly and fluently in English
• Numerate

Desirable
• Spoken Arabic
• Related industry knowledge

Behavioural Competencies
• Effective communication at all levels internally and externally
• Trustworthy and discrete with sensitive information
• Positive approach to team building
• Effective negotiation skills
• Remains calm and approachable under pressure
• Flexible and adaptable
• Ability to work under pressure and within changing priorities and deadlines
• Customer focus
• Decision making
• Results driven
• Attention to detail and accuracy
• Planning and organising
• Ability to multi task
• Interpersonal skills
• Time management